For startups, getting into big corporations is always a challenge. More and more big companies are working to make this process easier through the creation of commercial deal accelerators. AB InBev, the world’s largest brewer and its 100+ Sustainability Accelerator powered by Highline Beta is a great example of this movement.
With Highline Beta, Morneau Shepell developed a new product and brought the MVP to initial customers in 9 weeks
Uncovering unmet customer needs and launching a new venture outside the core business with Morneau Shepell: The Enterprise Innovation Team at Morneau Shepell approached Highline Beta with an audacious goal. They asked us to find radical new ways to help people live better lives at work and beyond. They had identified white space opportunities, and it was time to seek out the mentorship and methodology that would allow them to launch something radically new.