Launch things that matter

An end-to-end methodology for launching new ventures.

Launching new ventures that win shouldn’t be rocket science. (Unless, you know, it is.)
But 3 out of 4 corporate venturing initiatives don’t yield the expected results. Why?


Most innovation teams are competing with the core business for funding, talent, resources, and time.


Most companies take between 7 months and 2 years to launch even incremental innovations.


Without defined structure and executive support, ideas flounder before they can become full-fledged ventures.

Discovery and
Problem Validation

1 - 3 WEEKS

Identify customer problems and explore opportunities to solve them. Focus your innovation team with validated themes and problem areas, laying the foundation for new ventures.

Solution Validation and Guided Sprints

6 - 12 WEEKS

Your team and Highline BETA will co-obsess over a new product and/or offering. In a milestone-driven sprint, we will validate user needs and prototype early solutions. At the end, you’ll confidently decide whether to launch a new venture, pivot, or pass.

New Venture

3 - 6 MONTHS

Highline BETA’s New Venture model is designed to guide team members through the process of new venture creation from ideation through to launch and scale. Together, we provide the venture with the capital, structure, and experience needed to grow into a market-leading startup or business line.

With Highline BETA, Morneau Shepell developed a new product and brought the MVP to initial customers in 9 weeks.

Launch new ventures with Highline BETA