Walter Andri Joins Highline Beta as Chief Customer Officer

We’re excited to announce that Walter Andri has joined Highline Beta as Chief Customer Officer. Walter brings considerable executive-level experience leading North American teams across both B2C and B2B segments, in sectors including consumer packaged goods, retail, information technology, and telecommunications at organizations such as General Electric, Philips Consumer Lifestyle, Virgin Mobile, TELUS, Avaya, and Bell.

A corporate growth specialist, Walter is an expert at building businesses from the ground up and innovating to scale corporations. Over the past 20 years, leading businesses in Canada, the United States and Mexico, Walter has delivered unprecedented sales and market share growth by re-imagining customer experiences and extending products and services to build new revenue streams and business models. Most notably, Walter launched wireless communications brands Virgin Mobile and Koodo Mobile in Canada, growing Koodo to over $1 billion in annual revenue. 

Over the past few years, Highline Beta has grown significantly by partnering with Fortune 1000 companies including Anheuser-Busch InBev, RBC, Intuit and Aviva to help drive their innovation journeys. In that time, we’ve brought corporates and startups together through award-winning accelerators, helped startups and corporates innovate better together in our venture studio, and invested in industry-changing startups. Highline Beta was also recognized as one of the “Best Workplaces for Innovators by Fast Company” in 2020. In our next phase of growth, we’re continuing to work with global companies that are excited about growth innovation internally and externally. 

In his new role, Walter will support our corporate clients in their innovation journey, helping to reshape strategy and bridge the gap between corporate environments and startup ecosystems. His years of advising startups with their own growth and challenges, combined with his corporate innovation background and hands-on, roll-up-your-sleeves experience, puts him at the center of what Highline Beta does every day. And this will translate to delivering incredible value to our corporate clients: supporting innovation strategies, co-creating winning companies and building new strategic partnerships for growth.

Having witnessed Highline Beta’s incredible success to-date, I’m excited to work with our clients to develop new partnerships and achieve their innovation goals.

– Walter Andri

Drawing on his years as a senior executive at several North American telecommunications brands, Walter will also lead the growth of Highline Beta’s 5G practice area and help the Fortune 1000 build new 5G related corporate ventures. Our goal with the 5G practice area is to proactively help our clients and partners navigate the implications of 5G for their businesses. We believe there is immense opportunity in 5G, which will lead to significant internal innovation work for corporates, as well as startup partnerships and the creation of new spin-out businesses.

When harnessed correctly 5G technology has enormous potential to transform the lives of people around the world. From reducing carbon footprints and increasing manufacturing efficiencies, to closing connectivity gaps between rich and poor areas of the world, the innovation opportunities around 5G are endless.

– Walter Andri

For any business, scaling can be an exciting challenge. But as we tell our startups, to do it well you need the right people and skills in place to support that growth. Fortunately, with this new strategic addition to our team, we know we can keep creating immense value for our clients and startups – while catapulting into our next global stage of growth.

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